I fell in love with Butan around the same time I fell in love with Hip-hop, similar to my relationship with the music genre, the connection had to be horned and nurtured over a period of time. It’s a sweet love story that I think is worth sharing…

39948258-86D1-4CEF-8FB1-9793F2F06312 (1)The love story begins in the early 2000s, in the East Rand –  the hub of exceptionally creative talents in these parts of Southern Africa.  I would be lying if I claimed that I was raised in a musical family, neither of my parents sang or rapped BUT my mother was a vinyl collector, my father a confident giant* man who would break out in dance to the amusement of those around him, one of my sisters sang in the church choir and my brothers were hip-hop heads.

My mother’s vinyl player was damaged while we were in transit to the North West – the home of Mostwako – we spoke about getting the record player fixed from time-to-time but on most days I just listened to my mother reminisce about collecting and listening to vinyl in the peak of her youth, her appreciation and respect for the music that raised her were evident as she always explained that good music should be played on vinyl. The appreciation for the good music that raised me was integral in my appreciation for Hip-Hop. However, it was my brothers who helped refine my palette and simultaneously, introduced me to Butan.

My older brothers have always been Hip-Hop heads that have taught me to listen to a musical offering from the first to the last song at least twice before I decide that I like it or not. One of my brothers has a progressive Hip-Hop palette but in all honesty, will always be a boom rap fan while my other brother is a huge fan of gangster rap and will always prefer hard raps laced over a Dre beat, this combination of very similar yet distinct tastes in music would often result in debates over who’s the hottest emcee, the progression of the culture and authenticity. The highlight of my childhood is having a front-row seat to my brother’s analysis of Jada VS 50/ Jay Z VS Nas, while classic offerings like Common’s The light or OutKast’s Aquemini were played in a loop – it is during these Hip-Hop debates that I discovered Butan clothing on the pages of Hype magazines which my brothers collected religiously.  

In that period Hip-Hop was about storytelling, whether the story was about the government’s negligence of life during Hurricane Katrina or a female kingpin framing her partner in Common’s Testify, the story was compelling, authentic and believable.  The most revered Hip-Hop artists around the globe are storytellers, and that is a  work of art.  Butan clothing has carved its way into my heart by being a brand that is in sync with its audience and that prides itself in telling stories.  B-U-T-A-N is simply a re-arrangement of letters in the word B-A-N-T-U which is loosely translated to ”the people”. Similar to Hip-Hop, Butan has managed to tell a compelling, authentic and believable story with each clothing line. My love for the brand is a love I am glad to have discovered…

5DE640CB-1DE5-4C3B-809F-2A21833C0AB6 (1)

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s